Digital Skills Required for Business Education Graduates: Employer Perceptions in Delta State, Nigeria

This research examined the specific digital skills necessary to boost the employability of Business Education graduates in Delta State. A survey involved 164 randomly selected participants, comprising employers from the public and private sectors across the nine Local Government Areas in the North Senatorial District of Delta State. The survey utilised a four-point rating scale, ranging from "Very Highly Required" (VHR) to "Seldom Required" (SE). The data were analysed using mean and standard deviation methodologies to address the research questions. Furthermore, a t-test was employed to evaluate the hypotheses. Data were collected through validated questionnaires, demonstrating a reliability coefficient of 0.81, confirming the study's validity and dependability. The results show a significant demand for specific digital skills from employers, such as data analysis, digital marketing, and project management, highlighting the practical implications of the research. These findings are significant for the Business Education sector in Nigeria as they provide a clear roadmap for curriculum changes that can enhance the employability of graduates. The study concludes that Business Education graduates must develop new skills, competencies, and knowledge in digital technology to enhance their competitiveness in the job market. The recommendations emphasise the importance of training for business education undergraduates, enabling the students to apply theoretical concepts to practical situations.

Authors

Institutions

Publication Details

Journal
African Journal of Management and Business Research
Published
2025-03-27
DOI
https://doi.org/10.62154/ajmbr.2025.018.010681
Citations
1
Primary Topic
Engineering Education and Technology
Type
article
Field-Weighted Citation Impact
3.25
Controls
|||
ALL TIME
JAN
FEB
MAR
APR
MAY
JUN
JUL
AUG
SEP
OCT
article

Digital Skills Required for Business Education Graduates: Employer Perceptions in Delta State, Nigeria

V. N. Okpuzor, Ikenga Godwin Uzoamaka
1 citations
African Journal of Management and Business Research
Engineering Education and Technology
3.25
article

Digital Skills Required for Business Education Graduates: Employer Perceptions in Delta State, Nigeria

V. N. Okpuzor, Ikenga Godwin Uzoamaka
article en
1 citations

Abstract

This research examined the specific digital skills necessary to boost the employability of Business Education graduates in Delta State. A survey involved 164 randomly selected participants, comprising employers from the public and private sectors across the nine Local Government Areas in the North Senatorial District of Delta State. The survey utilised a four-point rating scale, ranging from "Very Highly Required" (VHR) to "Seldom Required" (SE). The data were analysed using mean and standard deviation methodologies to address the research questions. Furthermore, a t-test was employed to evaluate the hypotheses. Data were collected through validated questionnaires, demonstrating a reliability coefficient of 0.81, confirming the study's validity and dependability. The results show a significant demand for specific digital skills from employers, such as data analysis, digital marketing, and project management, highlighting the practical implications of the research. These findings are significant for the Business Education sector in Nigeria as they provide a clear roadmap for curriculum changes that can enhance the employability of graduates. The study concludes that Business Education graduates must develop new skills, competencies, and knowledge in digital technology to enhance their competitiveness in the job market. The recommendations emphasise the importance of training for business education undergraduates, enabling the students to apply theoretical concepts to practical situations.

African Journal of Management and Business ResearchVol. 18(1)
Delta State University (US)
Openalex Percentile: Top 10%
Engineering Education and Technology
3.25
AI Navigator

Ask Laika to Summarize, Analyze, and Connect papers live on the map.

Summarize Papers & Methodologies

Extract key findings, datasets, and comparative methods across publications.

Benchmark Rankings & Visual Analytics

Rank top research institutions, authors, funders, topics, and journals by Field-Weighted Citation Impact (FWCI) and paper volume with instant charts.

Connect Distant Disciplines

Bridge topological clusters on the map to find hidden collaborative intersections.