Investigating the Appeal of Nicotine Pouch Packaging, Flavour, and Nicotine Descriptors Among Adults in the UK: An Online Experiment
Overall, standardizing packaging, limiting flavor descriptors, and standardizing nicotine descriptors had little effect on adults' interest in trying nicotine pouches or their perceptions of relative harm. There were, however, some differences by vaping status.
Authors
- Laura Bunce (ORCID: https://orcid.org/0009-0008-3114-8485)
- Leonie S. Brose (ORCID: https://orcid.org/0000-0001-6503-6854)
- Ann McNeill (ORCID: https://orcid.org/0000-0002-6223-4000)
- Katherine Amy East (ORCID: https://orcid.org/0000-0001-9083-2131)
- Hazel Cheeseman (ORCID: https://orcid.org/0009-0007-6119-6405)
- Eve Taylor (ORCID: https://orcid.org/0000-0003-3987-4760)
- Erikas Simonavičius (ORCID: https://orcid.org/0000-0002-6323-3659)
- Deborah Arnott (ORCID: https://orcid.org/0000-0001-7116-0974)
- Matilda Nottage (ORCID: https://orcid.org/0000-0002-5718-2971)
- Madeleine Ebdon
Institutions
- Brighton and Sussex Medical School (GB)
- Action on Smoking and Health (GB)
- King's College - North Carolina (US)
- King's College London (GB)
- University College London (GB)
Publication Details
- Journal
- Nicotine & Tobacco Research
- Published
- 2025-03-26
- DOI
- https://doi.org/10.1093/ntr/ntaf072
- Citations
- 4
- Primary Topic
- Consumer Packaging Perceptions and Trends
- Type
- article
- Field-Weighted Citation Impact
- 8.29