INNOVATIVE APPROACHES TO MENTORSHIP – AI AND WOMEN IN THE FILM INDUSTRY

This study explores the need for a mentorship app incorporating AI technologies to support women in the film industry and enhance their mentorship programs. Building on a theoretical framework that suggests a sequential effect across four mentorship dimensions – Mentor presence, Mentor addressing personal issues, Mentor stimulating reflection, and Mentor stimulating behavioral change – the study examines their collective impact on the perception of the need for such an app. A mixedmethods approach, combining quantitative and qualitative research, was employed with 41 women in the film industry from various countries, approximately half of whom are participants in the Her Story, Her Future mentorship program. Although the results indicated limited enthusiasm for the app and its AI features, the study suggests further exploration in future editions of the Her Story, Her Future project, along with plans for a follow-up study to provide comparative insights.