THE EFFECTIVENESS OF PRACTICES IN REDUCING RESISTANCE TO CHANGE IN A MULTINATIONAL COMPANY

We live today in an ever-growing globalized business environment, where change has become a prerequisite for organizations to ensure not only their success but also their survival in an increasingly dynamic and sometimes unpredictable and even turbulent environment. Business companies are increasingly concerned with aligning their operations with an environment where change is seen as an open, complex and continuous process, i.e. as a normal part of everyday life. In this context, resistance to change and the effectiveness of practices to reduce resistance to change are of significant importance in the successful implementation of organizational change. The undertaken study is based on an empirical research, based on an applicable and functional model, which aims to identify and implement change management policies and good practices in the analysed company. Thus, in the present study we aim to present the main factors that determine resistance to change, as well as their influence on the effectiveness of practices to reduce resistance to change in the analysed company.