The Influence of Advertising Creative Elements on Consumer Behavior from the Perspective of Cross-Cultural Communication

In the current globalized environment, advertising, as a key medium of cultural communication, has been widely noticed and discussed for the creative elements it contains in cross-cultural communication. This study systematically reviews cross-cultural communication theories, analytical frameworks for the elements of advertisement creation, and consumer behavior theories, laying a solid theoretical foundation for the current study. Based on this, we developed a cross-cultural advertising effectiveness model to analyze how creative elements of advertisements break through cultural boundaries and thus influence consumers' behavioral patterns. This study collects data from consumers with diverse cultural backgrounds through an empirical approach and uses data analysis and model validation techniques to confirm the actual effectiveness of the cross-cultural advertising effect model. Research has shown that the impact of advertising creation factors on consumer behavior varies according to a cultural context and that cultural differences are considered to be a central element influencing the effectiveness of advertising.