CONCEPTUAL VARIANCE ANALYSIS OF THE CHALLENGING FACTORS OF MARKETING MANAGEMENT

The study briefly describes Marketing Management factors i.e. product, Promotion, distribution, price and profit which are engaged in the marketing practices in Cachar district of 96 unit under the study. Marketing has an important role to play in the growth and development of underdeveloped economy. A rapid development of an underdeveloped country is possible only through the modern techniques of marketing. Importance of marketing goes on increasing in these countries with every growth in industrialization and urbanization because marketing is a significant tool for producing the goods and services at large scale and for selling this production successfully in the market. Marketing is considered to be the most important activity of all the business activities. It has become a necessity for the successful operation of all other business sources. In recent years, the functions of marketing have undergone tremendous changes. It is being recognized as a profession based on a systematic part of knowledge. These changes have increased the liabilities of marketing managers these days.