Transformation Path of Traditional Lacquer Technology In the Context of Art

As an ancient art form, lacquer craftsmanship boasts a long history in China and the world.However, in the context of contemporary art, the transformation and development of traditional lacquer craftsmanship face both opportunities and challenges.Based on the aforementioned research background, this article aims to explore methods and paths to maintain the vitality of conventional lacquer craftsmanship and adapt to modern aesthetic needs through research, providing diversified transformation path choices for the development of lacquer art and promoting its prosperity.The research methods include a literature review, case study, questionnaire survey, and multidimensional data analysis.Research has uncovered successful cases of integrated development between lacquer craftsmanship and modern crafts, such as automotive and cultural and creative craftsmanship.This article selects Chengdu Lacquerware Factory as the research object.It conducts a comprehensive and in-depth analysis of its marketing strategy within the framework of the 8P marketing theory, offering a reference for other lacquer craft factories.Finally, the author designed and crafted a gold-plated lacquer bowl and proposed several suggestions for the future development of lacquer technology.Through this research, new ideas and directions are provided for integrating traditional lacquer technology into daily life and the market, provoking profound contemplation on selecting appropriate marketing approaches.Only by enhancing the publicity and marketing of the lacquer process can lacquerware be incorporated into daily life, enabling the better inheritance and innovation of lacquer craftsmanship.