THE ROLE OF DIGITALIZATION IN BUSINESS MANAGEMENT PRACTICES: A VOSVIEWER ANALYSIS

The shift in business management has been mainly attributed to digitalization, which has improved operational efficiency, cut costs, and promoted sustainable development. This study highlights major themes and trends in the impact of digitalization on management practices by a thorough bibliometric analysis of recent literature using VOSviewer. The analysis identifies five main clusters focusing on digital transformation in supply chains, integration of digital technology within firms, strategies for achieving competitive advantage, adoption of information technology, and leveraging information and social media. The findings underline the crucial role of digital technologies for encouraging innovation, enhancing output and attaining sustainability in business environments. By exploring the interconnectedness of various keywords, this research provides valuable insights into the integration of digitalization in business strategies and its implications for long-term success. Ultimately, this study emphasizes the necessity of embracing digital transformation to thrive in the competitive and rapidly evolving environment of contemporary business.