The Relationships Between Food Experience, Destination Food Image, Electronic Word of Mouth and Revisit Intention: A Study on Gaziantep

Today, food production and consumption are very critical as part of tourism. The food experience at a destination is an element of attraction for tourists visiting that region, and this feature is effective in revisiting the destination or sharing the experience through Ewom communication. In this research, the relationship between food experience, destination food image, electronic word of mouth communication and revisit intention were discussed. For this purpose, 395 tourists who used social media and had a food experience during their visit to Gaziantep; demographic characteristics, food experiences, destination food image perceptions, electronic word-of-mouth communication and revisit intentions were analyzed using a survey form and quantitative research methods. According to the findings; it has been determined that food experience has a positive effect on destination food image, and destination food image has a significant effect on eWOM communication and revisit intention. Additionally, it was determined that destination food image had a mediating effect on both eWOM communication and revisit intention effect of food experience. The results will contribute to the relevant literature as well as to businesses operating in the food and beverage industry.