Exploring Contributing Factors to Successful Women’s Entrepreneurship in Nairobi County, Kenya

The study’s primary objective was to explore those factors that contribute to the success of women’s entrepreneurship in Nairobi County, Kenya. Empirical research was conducted among a sample of women entrepreneurs in Nairobi County, Kenya. A qualitative study was conducted using semi-structured personal interviews. Interviews were conducted online and data analysis procedures followed Creswell and Poth’s six steps of thematic analysis. The empirical and literature review revealed at least six factors that lead to success in women-owned businesses in Nairobi County. The factors include personal attributes, information management, support networks, human capital, effective time management and business-specific factors. Women entrepreneurs in Nairobi County succeed because of internal and external factors which should be upheld to support sustainability and foster the strategic gesture of current and future women entrepreneurs. The study responded to several research calls to explore the success of women entrepreneurs in Kenya. The findings offered some research-based recommendations for women entrepreneurs, decision-makers and policymakers in Kenya.