Platformization’s Elsewheres: Japanese Convenience Stores and the Platform Economy

Platformization’s elsewheres refers to other locations and places where platformization as a process takes place. This article focuses on the franchised Japanese convenience store as a particularly salient site from which to understand platformization in Japan. It is also crucial for thinking the platform economy historically and regionally within Asia where Japanese-style convenience stores abound, as well as globally given how Japan’s convenience stores were a model of the internet-connected mobile phone that in turn becomes a model for iPhone and Android smartphones. Focusing on the convenience store and its Japanese trajectory of development allows us to see the process of platformization of the franchised, networked, logistically-enabled convenience store from the 1970s to the present. The convenience store is, I argue, a crucial, if overlooked, site for platformization in Asia and beyond. It is also a key site for rethinking the most central of feelings to the platform economy: convenience.