Spatial Characteristics of Consumption Behavior of Yellow Cattle in Yanbian

With the prosperity of tourism in Yanbian area, the consumption demand of yellow beef in Yanbian has increased rapidly in recent years. Through the in-depth investigation of Yanbian area residents' consumption behavior, this paper studies the latest trends of Yanbian residents' consumption behavior space of Yanbian yellow beef from two aspects: the basic situation of Yanbian yellow beef consumption and the factors that affect consumers' purchasing behavior of Yanbian yellow beef. The results show that consumers pay more attention to the quality, price and taste when buying Yanbian yellow beef, and the consumption mode is restricted by economic conditions, and there is a phenomenon of regional consumption imbalance. On this basis, relevant suggestions are put forward to better meet the beef consumption demand of urban and rural residents and promote the sustainable and stable development of Yanbian yellow beef cattle industry.