Which Kinds of Older People Will Pay More for Community Home-Based Elderly Care Services? Evidence from Age-Friendly Communities in Beijing

It is unrealistic to rely solely on the government to provide community home-based elderly care services (CHECS) for the elderly due to a significant financing disparity. The elderly must be encouraged to purchase CHECS on their initiative. Consequently, it is essential to comprehend the willingness of senior citizens to pay for CHECS. Our study proposes five hypotheses regarding the factors that influence elderly individuals’ willingness to pay for CHECS. Using the ordered multiple logistic model, a regression analysis demonstrates that the elderly’s individual characteristics (IC), economic conditions (EC), subjective norms (SN), attitude factors (AF), and behavior factors (BF) can influence their willingness to pay for CHECS. The article concludes that the relevant departments should do a good job of publicity while regulating the CHECS market and implementing precise measures for differentiated elderly groups to fully stimulate older people’s willingness to pay for CHECS and promote the construction of age-friendly communities.