Research on Personal Information Protection from the Perspective of Big Data

In the era of big data, personal information has become an important link for People's Daily communication, study, work and living through the medium of the Internet. With the development of information technology, people can get timely and accurate services through the personal information on the Internet without leaving home. However, while big data facilitates our lives, the protection of personal information also brings many new problems and challenges due to the intervention of the network. Starting from the basic theory of personal information protection, this paper expounds the right establishment of personal information, the positioning of civil law and the value basis of its protection, analyzes the existing problems of personal information protection, and finally puts forward expectations for the improvement of civil law protection of personal information, so as to further improve the protection mechanism of personal information.