A Study On Investors Behavior Among Individuals Investment Styles

Behavior biases are the elements which shape the investment decision of an investor. Investors are emotionally attached towards the decisions they take on investments. Hence this paper resents the preliminary finding on an investors behaviour and how its affects various strategies that the investors have been invested. A structured questionnaire was framed and distributed to various groups of people in Coimbatore District. Totally 210 respondents were collected and analysed by using SPSS, using the statistical tools frequency distribution and factor analysis. Around 150 respondents are making investments are employed full time and out of 150, 108 female respondents are investing in various financial instruments out of 108, 30 women respondents are unemployed who completely concentrates on investments in various financial instruments. 78 respondents are investing in value investing, because its helps to spread the risk and reduce the impact of any individual investments performance.