Study on neo bank

Abstract: This study explores the emergence and growth of neo banks—digital-only financial institutions that operate without physical branches. Neo banks leverage technology to offer seamless, user-friendly banking experiences focused on low-cost services, faster transactions, and personalized financial tools. The research analyzes their business models, regulatory challenges, and the impact on traditional banking. It also examines customer adoption trends, technological advancements like AI and machine learning, and the future potential of neo banks in promoting financial inclusion and reshaping the banking landscape.