Impact of Agricultural Initiatives under Digital India Programme on Farmers with Special Reference to Tenkasi District

Agriculture forms the backbone of the Indian economy, supporting about half of the population and contributing approximately 18.3% to the GDP. Despite significant challenges posed by climate change, digital technologies, urbanization, and economic factors, the Indian government has launched several initiatives under the Digital India Programme to strengthen agricultural productivity and support farmers. This study examines the impact of three major initiatives: SATHI, PM-KISAN, and Kisan Sarathi, using primary data from 200 farmers in Tenkasi District and secondary data from journals, websites, and magazines. The findings reveal substantial improvements in the availability and quality of seeds, financial stability, adoption of new farming practices, and overall agricultural productivity. The initiatives have significantly enhanced farmers' standard of living by providing timely information, improving access to quality inputs, and reducing financial losses. The study concludes with recommendations for strengthening awareness and training, improving digital infrastructure, expanding advisory services, and promoting sustainable farming practices to ensure the long-term success and broader reach of these initiatives.