New Energy Vehicle Industry Investment Risk Analysis and Control:A Comprehensive Decision-Making Framework Combining Prospect Theory and the Analytic Hierarchy Process

In Amid China's pressing energy crisis and excessive investment in the new energy vehicle sector, this study delves into the risks and challenges associated with such investments. By incorporating an analysis of micro-level individual psychology, it designs specific indicators to assess investment risks. Building on existing research and practices in investment risk assessment, the study introduces a novel framework that integrates individual psychological factors. This new system elucidates the interplay between investment risks and investor psychology, aiming to assist individual investors in making informed decisions, optimizing capital allocation, and fostering the sustainable growth of the new energy industry.