Analysis of Digital Banking Adoption among Gen Z Students
The study sought to examine the adoption of digital banking among Gen Z students in Coimbatore City. A survey was administered among 75 Gen Z students who actively used digital banking. The collected data was analyzed using SPSS, employing both the Chi-Square test and T-Test. The Chi-Square test results showed no significant relationship between gender and the type of digital wallet used, nor between age and the wallet used for digital banking. Additionally, the T-Test revealed no significant differences in digital banking usage among Gen Z students based on age. Key words: Digital banking, Gen Z, Mobile banking, Online banking
Authors
- P. Jeevitha
Publication Details
- Journal
- INTERANTIONAL JOURNAL OF SCIENTIFIC RESEARCH IN ENGINEERING AND MANAGEMENT
- Published
- 2025-03-26
- DOI
- https://doi.org/10.55041/ijsrem42972
- Primary Topic
- Generational Differences and Trends
- Type
- article
- Field-Weighted Citation Impact
- 0.00