Research on Transformation Strategies and Breakthrough Paths of Marketing in the Context of the Digital Economy

This study focuses on the transformation strategies and breakthrough paths of marketing in the context of the digital economy. With the booming development of the digital economy, the field of marketing is undergoing profound changes. The aim of this research is to deeply analyze the impact of the digital economy on the marketing environment and explore how enterprises can achieve digital transformation in terms of product, price, place (distribution channels), and promotion. This study uncovers successful practices and innovative pathways in digital marketing, such as personalized marketing, experiential marketing, and community marketing. Furthermore, it proposes specific strategies and suggestions for enterprises to achieve marketing breakthroughs in the digital economy context, aiming to provide a systematic transformation framework and practical guide for enterprises to effectively address market challenges and achieve continuous innovation and growth. The findings of this study hold significant importance for advancing the theoretical and practical development of the marketing field.