Behavior-Based Pricing Under Informed Privacy Consent: Unraveling Autonomy Paradox

This paper examines behavior-based pricing under informed privacy consent, underscoring an autonomy paradox that empowered privacy rights may lead to decrease in consumer surplus.

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Publication Details

Journal
Marketing Science
Published
2025-03-26
DOI
https://doi.org/10.1287/mksc.2024.0867
Citations
5
Primary Topic
Privacy, Security, and Data Protection
Type
article
Field-Weighted Citation Impact
21.01
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article

Behavior-Based Pricing Under Informed Privacy Consent: Unraveling Autonomy Paradox

Yi Zhu, Haitao Cui, Yunhyoung Kim
5 citations
Marketing Science
Privacy, Security, and Data Protection
21.01
article

Behavior-Based Pricing Under Informed Privacy Consent: Unraveling Autonomy Paradox

Yi Zhu, Haitao Cui, Yunhyoung Kim
article en
5 citations

Abstract

This paper examines behavior-based pricing under informed privacy consent, underscoring an autonomy paradox that empowered privacy rights may lead to decrease in consumer surplus.

Marketing ScienceVol. 44(6)
University of Minnesota (US)
Openalex Percentile: Top 1%
Privacy, Security, and Data Protection
21.01
DOISourceOpenAlex
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Behavior-Based Pricing Under Informed Privacy Consent: Unraveling Autonomy Paradox — Yi Zhu, Haitao Cui, et al. · Marketing Science (2025) | TGRS Research Map | TGRS