Analyzing use Intention of LMS in Higher Education: ECM with User Interface Visual Design

This study evaluates the predictors of LMS usage intentions in higher learning institutions focusing on ECM and Interface Visual Design. The use of the internet and technology has developed tremendously and education has gone from traditional education to e-learning through LMS. These changes bring questions on user acquisition and usage which is a call for factors of influence of the users. The research employs ECM which consists of perceived usefulness, perceived satisfaction, perceived confirmation, continuance intention and the moderating role of visual design on user satisfaction. The work collects data from 110 respondents that are students and lecturers from Higher education in Jabodetabek region who engage in LMS. Using Partial Least Squares Structural Equation Modeling (PLS-SEM), the study finds that perceived usefulness, confirmation, and satisfaction are significant predictors of LMS continuance usage intention. However, visual design did not significantly influence user satisfaction which means that usability and the function of features in LMS are more critical than visual design in driving the satisfaction that led to user continuance usage. Therefore, it is recommended for future researchers as well as LMS developers to provide perceptions of usefulness and confirmation to enhance usage and user satisfaction for effective learning. Such findings could be useful for the improved architecture of LMS platforms to increase their usability with students in higher learning institutions.