Exploring Factors Using Statistical Approach to Analyse Purchase Intention for Electronic Products: A UTAUT-Based SEM Perspective

The research paper aims to examine and understand the determinants that impact user behaviour and intention when utilizing e-commerce applications to purchase electronic products using the conceptual framework. UTAUT model is employed as the research framework for this research. This theory examines the application of consumers and their purchase Intention for various electronic products applicable. This study examines EE, PE, FC, and SI's predictive role in Behavioural Intention and User Behaviour. The research study also studies the moderating role of task anxiety on Behavioural Intention to Purchase. The study found that PE increases users' propensity to buy electronics on e-commerce apps. EE strongly influences users' intentions, emphasizing the need for user-friendly interfaces.