Statistical Analysis of Social Media and E-commerce data to get insights on consumer behaviour

The universal influence of social media has become deeply ingrained in our daily lives, it has changed the mindset and behavior of the people. Customers' purchasing habits are also impacted by the rise in social media use since these platforms offer a wide range of products that go above and beyond what customers expect. As customers, we have begun to use it to research and purchase the goods and services that meet our needs. E-commerce platforms have allowed sellers to reach a wider audience and effectively market and sell their goods and services. These platforms also make it easier to gather important information and consumer input, which can be used to create marketing plans and regulations. This study aims to examine the impact of social media advertising on consumers' buying decisions across a range of demographic categories, such as age, gender, income, and education. Data has been analyzed and presented using a variety of statistical techniques, such as tabulation, pie charts, bar charts, and the Chi-square test. This study looks at the significant relationship between age and how social media marketing affects consumer buying decisions. The results of this study will help marketers prioritize these factors when creating marketing plans.