Digital Transformation of Micro Business in Retail Sectors: A Systematic Literature Review

There have been many papers and SLR studies on Digital Transformation (DT), but there is still nothing specific about Micro-Business (MB), especially Retail. DT papers in this field are still very limited compared to other sectors, such as the manufacturing industry, banking, higher education, health or DT in general. This study aims to enrich DT literature in this sector to realize an inclusive DT by supporting the micro-retail business. The study follows the PRISMA method by reviewing five indexing databases: ScienceDirect, Emerald, IEEExplore, Springer, and Tandfonline. The result of this study is the identification of research trends related to micro-retail DT based on the number of publications per year, country of author and top publisher for this study. In addition, the findings of this study also identify the differences in the perspective and context of micro-retail DT between the global north and the global south, which can be used as a general guideline for academics and practitioners who are interested in further research and implementation in the micro-retail sector.

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Publication Details

Published
2025-02-03
DOI
https://doi.org/10.1109/icadeis65852.2025.10933229
Primary Topic
SMEs Development and Digital Marketing
Type
article
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article

Digital Transformation of Micro Business in Retail Sectors: A Systematic Literature Review

Noerma Pudji Istyanto, Mahendrawathi ER
SMEs Development and Digital Marketing
article

Digital Transformation of Micro Business in Retail Sectors: A Systematic Literature Review

Noerma Pudji Istyanto, Mahendrawathi ER
article en

Abstract

There have been many papers and SLR studies on Digital Transformation (DT), but there is still nothing specific about Micro-Business (MB), especially Retail. DT papers in this field are still very limited compared to other sectors, such as the manufacturing industry, banking, higher education, health or DT in general. This study aims to enrich DT literature in this sector to realize an inclusive DT by supporting the micro-retail business. The study follows the PRISMA method by reviewing five indexing databases: ScienceDirect, Emerald, IEEExplore, Springer, and Tandfonline. The result of this study is the identification of research trends related to micro-retail DT based on the number of publications per year, country of author and top publisher for this study. In addition, the findings of this study also identify the differences in the perspective and context of micro-retail DT between the global north and the global south, which can be used as a general guideline for academics and practitioners who are interested in further research and implementation in the micro-retail sector.

Sepuluh Nopember Institute of Technology (ID)
Decent work and economic growth
Openalex Percentile: Top 91%
SMEs Development and Digital Marketing
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