Estrategias empresariales para mejorar el clima organizacional. Caso farmacéutico ecuatoriano

This article aimed to develop business strategies based on leadership and internal communication to improve the organizational environment at Farmaenlace, contributing to increased productivity and financial performance. A descriptive, mixed-method research approach was used. The techniques used included document review, surveys, and case studies. The sample consisted of 425 operational and administrative employees at Farmaenlace headquarters. The main results revealed significant challenges in structured feedback, effective recognition, and the accessibility of communication channels, as well as clear opportunities to implement transformative strategies that foster a more positive and productive work environment. The conclusion was that a strategic approach focused on developing transformational leadership, promoting recognition programs, and improving internal communication mechanisms is key to strengthening the organizational environment.