WASTE REDUCTION FOR CLIMATE CHANGE MITIGATION: THE TUPPERWARE CASE STUDY

Currently, the most advanced countries in terms of green thinking and production are Scandinavia, Switzerland, the Netherlands, Australia and New Zealand. The Baltic States also have adopted a joint Climate Declaration with a commitment to climate neutrality. The global production and consumption of plastics have doubled over the last two decades, yet only approximately 30% of plastic waste is recycled and reused, while the rest ends up in the environment. We all must play a role in protecting the environment at home, at work and in our free time. Sorting waste is the easiest way, yet it is not the only way. In the case of plastic tableware, it could also translate into new practices, habits and the reuse of tableware made of plastics containing no substances harmful to health, which could be used for buying food or drinks. In Latvia too, several companies offer discounts, e.g. if buying coffee and pouring it into one�s own thermal mug. One such plastic tableware manufacturer is Tupperware, which defines sustainability as a core value from production to product sale. The research aims to describe a system Tupperware has put in place to reduce waste and educate people to mitigate climate change. The research results revealed that cooperation was key to the system. Cooperation was important in obtaining information, procuring raw materials, selling products, and transferring knowledge into preservation practices.