McDesign: McDonald's Video Games and Digital Play Areas

Abstract Drawing from game studies' and design studies' research concerning play design, this essay examines McDonald's video games and its collaboration with Nintendo and Kidzpace to create in-restaurant design play places. By examining these topics, this essay aims to explore how McDonald's designs their play areas and media products to promote their brand.

Authors

Publication Details

Journal
Design Issues
Published
2025-01-01
DOI
https://doi.org/10.1162/desi_a_00802
Primary Topic
Digital Games and Media
Type
article
Field-Weighted Citation Impact
0.00
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article

McDesign: McDonald's Video Games and Digital Play Areas

Ryan Banfi
Design Issues
Digital Games and Media
article

McDesign: McDonald's Video Games and Digital Play Areas

Ryan Banfi
article en

Abstract

Abstract Drawing from game studies' and design studies' research concerning play design, this essay examines McDonald's video games and its collaboration with Nintendo and Kidzpace to create in-restaurant design play places. By examining these topics, this essay aims to explore how McDonald's designs their play areas and media products to promote their brand.

Design IssuesVol. 41(2)
Openalex Percentile: Top 93%
Digital Games and Media
DOISourceOpenAlex
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McDesign: McDonald's Video Games and Digital Play Areas — Ryan Banfi · Design Issues (2025) | TGRS Research Map | TGRS