THE ESSENCE AND FEATURES OF PUBLIC ADMINISTRATION IN THE SPHERE OF FINANCES OF UKRAINE

Introduction. The article is devoted to the study of public financial management in Ukraine as a key element of state policy, ensuring economic stability, social justice, and transparency in the use of budgetary resources. The main challenges in the field include low process transparency, weak decentralization, and insufficient levels of digitalization, which require analysis and the implementation of new approaches. Purpose. The purpose of this work is to identify the characteristics of public financial management, analyze the factors affecting its effectiveness, and outline promising directions for reform to enhance the transparency and efficiency of the financial system. Methods. General scientific methods of analysis, synthesis, comparison, and a systematic approach to evaluating the regulatory framework were used. Results. Key issues in financial management were identified, including low transparency of the budget process, limited financial autonomy of regions, bureaucratization of processes, and weak integration of digital technologies. Proposals were made to modernize budgetary mechanisms by introducing digital technologies such as artificial intelligence, blockchain, and ERP systems to optimize inter-budgetary relations and strengthen public oversight. Conclusion. It is highlighted that effective financial management requires an innovative approach, including technological modernization, improved transparency, rational use of resources, and active public participation. The proposed measures will contribute to sustainable economic development and long-term financial stability.