Crypto Art (NFTs) and a Post-Truth World

Globalization aims to create a uniform world by bringing together the cultural, social and individual differences of people historically. In this process, original works of art, ideas and traditions that have emerged in different geographies and cultures are presented in a uniform format through digitalization and global connections. For example, historical works of art such as Leonardo da Vinci's Mona Lisa painting or Michelangelo's Angel statue can now be transformed into "unique" digital assets in the digital environment (such as JPEG format, NFT). This digital transformation allows the original work to be stripped of its physical and cultural context and become easily bought and sold in a global market. However, this process carries the risk of erasing the historical and cultural layers at the core of art, reducing them to an encrypted, digital plane. As a result, with the digitalization of art and culture, differences and originalities in human history can be reduced to a single global template, creating both opportunities and dangers. This article analyzes the emergence of the concept of Crypto Art and the great transformation experienced in this field with the sale of Mike Winkelmann's (Beeple) work "Everydays: The First 5000 Days" in NFT format for $69.3 million in 2021, in terms of knowledge and philosophy of art. The article examines how digital art has been brought to a new level in economic and artistic terms with NFT technology, and these developments are examined philosophically with the changes in art history. Beeple's collage work, which brought together 5000 days of digital works, was seen as a revolution in the art world and revealed the impact of NFT technology on the art market. The starting point of the article is this work, and it discusses how crypto art, especially with the principles of digital property and uniqueness, offers artists the opportunity to protect their works and sell them on a global scale.