LEGAL ASPECTS OF REGULATING YOUTH EMPLOYMENT AND THE ROLE OF MARKETING INFORMATION IN FORMULATING EFFECTIVE POLICIES

The article examines the legal aspects of regulating youth employment and the role of marketing information in shaping effective employment policies. In today’s environment, which is complicated by socio-economic challenges, globalization and the consequences of Russian armed aggression, the labor market in Ukraine is undergoing significant transformations. The decline in the number of working-age population due to mobilization, migration processes and economic instability has led to significant changes in the employment structure. Of particular importance is the issue of youth employment, since this category of workers is a destructive force for innovative development, technological upgrading and socio-economic status. The article examines the main problems of legal regulation of youth employment, in particular: insufficient adaptation of legislation to modern challenges, such as instability of the economic environment, digitalization, spread of new forms of employment (freelancing, gig economy, remote work), and the existing effective mechanisms for supporting young workers. Special attention is paid to your problems of discrimination against young people in the labor market due to lack of experience, difficulties in finding a first job, lack of awareness of labor rights and ineffectiveness of existing programs. The importance of marketing information in the formation of an effective youth employment policy is emphasized. It is proved that the use of marketing forecasts and analysis of labor market trends makes it possible not only to assess the current needs of the economy for personnel, but also to create effective mechanisms for promoting employability. An important aspect is the integration of marketing tools into the state employment policy, which allows optimizing training programs for young professionals, ensuring effective communication between employers and job seekers, and stimulating innovation. The results of the study can be used to improve the state policy in the field of youth employment, develop new strategies to support young professionals, and adapt the labor market.