The Impact of Mobile Hotel Reservation Apps Design on M-Service Quality, Purchase Intention, and Apps Re-Usage

This research aims to understand the impact of design elements in mobile hotel reservation applications on m-service quality, purchase intention, and apps reuse. The data was gathered through an online survey. After addressing records with missing data patterns, a final dataset was created, consisting of 501 participants. The findings highlight that information quality, purchase process, and system availability in mobile hotel reservation apps do not have a positive impact on m-service quality. Conversely, aesthetics, convenience, product selection, price offerings, and personalization significantly contribute to enhancing m-service quality of mobile hotel reservation apps. Moreover, a positive effect is observed between m-service quality and both purchase intention and re-usage of mobile hotel reservation apps. These findings provide valuable guidance for the improvement of mobile hotel reservation apps by emphasizing the positive impact of m-service quality on purchase intention and re-usage.