Assessing Tribal Audience Engagement with Youtube Akashvani 100.2 FM: Content Analysis of Engagement Metrics and Viewership Patterns

Abstract – Akashvani Adilabad 100.2, is one of the local stations of Prasar Bharati, making it the third such Local Language Radio Station in India. This channel caters to the needs and requirements of the local Adilabad people in a way that is easy to understand and mostly focuses on their development and news updates. The channel has a presence on YouTube and other social media. This paper mainly focuses on analyzing YouTube channels due to their ease of access and awareness. The channel was created on 7th April 2013 and has more than 10,000+ videos with over 48 Lakh views, showing its great importance in educating with special reference to educating the tribal population. The study aims to analyze the content and viewership patterns of the station's YouTube channel over one year, comparing the top five most-watched videos with the five least-watched videos. It was found that language and content relatability plays a crucial role in attracting viewership for the Youtube channel.