Teletext in the Context of Digital Media Transformation (Using the Example of the Telegram Cross-Platform Messenger)

The article is devoted to the analysis of digital transformation of teletext in the interaction of television channels and social media. The digitalization of media, as the author proves, affects the polycode nature of teletext and the methods of its distribution. At the same time, the content strategies of TV channels in social media are also being modified. Using the example of the activities of the Box TV and Channel 4 TV channels, it is shown that their presence on the Internet and activity on digital platforms in terms of creating unique content for social media are subject to the value systems of a particular media outlet, and, therefore, can be considered as a digital extension of teletext.