Opportunities and Challenges in Heritage Conservation: Heritage Walks, Heritage Drives, and On-Site Talks in Pune, India

Historic sites in countries like India are often neglected due to lack of awareness. They are often present in the middle of a busy city and blend in with ordinary modern structures. It is the author's effort to understand the opportunities present in creating understanding of the level of awareness and challenges faced in the conservation of such hidden gems. With their experiences as regular participants in various heritage walks & heritage talks in Pune city and a sample survey conducted, authors aim to suggest a marketing strategy for sustained activities highlighting various options for onsite talks, heritage walks, and/or heritage drives. Authors would also like to bring forward major challenges to the sustainability of these activities, mainly if it is ‘the paid activity. However, authors will also suggest how relevant stakeholders can be integrated for the successful implementation of these heritage-related activities. Most importantly, this inquiry will put forward opportunities for local people to make successful marketing and improve their avenues.