Speaking with One Voice – The Future of UK Children's PSB Provision and Policy Making, Updated

There is now widespread agreement among all concerned parties that children's public service content is at risk. There is a real danger, many suggest, that its underlying value in terms of distinctiveness, diversity and engagement with UK children might be further undermined, if not abandoned. A central aim of this article is to explore the value of the public service broadcaster, to encourage the engagement of key stakeholders and facilitate the development of fresh ideas, plans and strategies to ensure the current and future health of a UK-based children's media ecology. This article updates an earlier discussion paper for the Creative Industries Policy and Evidence Centre ( Carter and Steemers 2023 ) that explored questions around declining provision of children's public service content in our increasingly digitally focused media landscape and how best to address what many now regard as a crisis in children's PSB.