MANAGING THE INCREASE OF ENTERPRISE RESILIENCE IN CONDITIONS OF MARTIAL LAW IN THE ECONOMY

The article is devoted to the study of the main changes in domestic entrepreneurship that occurred with the beginning of the full-scale invasion of Russia into the territory of Ukraine. The article considers the theoretical and methodological principles of managing the increase in the resilience of enterprises in the conditions of martial law of the economy. A number of measures are presented that will help enterprises adapt to new realities. The challenges of a full-scale war and their impact on business entities in Ukraine are analyzed, in particular, the instability of the market environment, disruption of logistics chains, financial risks and personnel problems. The adaptation strategies of enterprises in times of crisis are analyzed in order to maintain the stability of the Ukrainian economy. The directions of foreign economic activity of enterprises during a full-scale war that are critically important for supporting the country's economy are determined. To overcome the challenges of the war period, maintain economic stability and develop international cooperation, the directions of activity of domestic enterprises and the main aspects of the development of foreign economic activity during the war are determined, which help the country overcome the crisis phenomena caused by the war. A set of anti-crisis measures focused on the foreign economic activity of the enterprise has been developed. A set of measures for managing the personnel of enterprises in wartime has been proposed. The main challenges in the field of personnel management have been identified, including psychological adaptation, maintaining productivity in conditions of instability and ensuring the safety of the workforce. Effective measures for personnel management have been proposed, including the introduction of flexible work schedules, the development of remote forms of employment, supporting the psychological health of employees, ensuring social protection and advanced training for adaptation to new conditions. The role of corporate culture in forming a stable team capable of functioning effectively in crisis situations has been determined. The results obtained can be used to develop management decisions aimed at maintaining competitiveness and long-term development of enterprises in conditions of war challenges.