The Lingopragmatic Role of Punctuation Marks in Digital Advertising: A Comparative Case Study in Belarus, Egypt, and the UK
Our task is to investigate the linguistic use of punctuation marks in digital advertising texts throughout three different cultures: Belarus, Egypt, and the UK. Our objectives are not only to understand the linguistic role of punctuation marks and their impact on message clarity but also to identify cultural differences in punctuation usage and to determine the practical implications for advertisers and marketers.
Authors
- A. S. Mounir (ORCID: https://orcid.org/0000-0001-6080-3372)
Publication Details
- Journal
- Southern Semiotic Review
- Published
- 2025-03-19
- DOI
- https://doi.org/10.33234/ssr.21.7
- Primary Topic
- Consumer Behavior in Brand Consumption and Identification
- Type
- article
- Field-Weighted Citation Impact
- 0.00