Bugis Tribe Community Behavior in Developing Vernacular House Models in the Coastal Area of South Sulawesi Province

This study aims to understand the behavior of the Bugis community in developing vernacular house models in the coastal areas of South Sulawesi Province, along with the factors influencing this behavior, such as knowledge, motivation, attitude, locus of control, commitment, concern, and income level. Bugis vernacular houses reflect local wisdom that is adapted to environmental, socio-cultural conditions, and the challenges of modernization. This correlational research was conducted in the regencies of Pangkajene and Kepulauan, Barru, and Bone, with a sample of 300 household heads. The variables analyzed include knowledge, motivation, attitude, locus of control, commitment, concern, and income level. Data were collected through knowledge tests and questionnaires and were analyzed using simple and multiple regression techniques. The results show that the Bugis community's behavior in developing vernacular houses is moderate. Individually, motivation, locus of control, commitment, and concern significantly influence behavior, while knowledge, attitude, and income do not have a significant impact. However, collectively, all independent variables (knowledge, motivation, attitude, locus of control, commitment, concern, and income) affect the behavior of the Bugis community in developing vernacular houses in coastal areas. This study provides valuable insights into the environmental and social adaptations of the Bugis coastal community, as well as efforts to preserve culture through the sustainable development of vernacular houses.