Research on the Management of State-owned Enterprise Real Estate in the Digitalization Context

With the rapid development of China’s social economy, the accumulation of real estate assets in state-owned enterprises has been increasing and has become a key component in the asset management of these enterprises. Amid the widespread application of information technologies such as the internet, cloud computing, artificial intelligence, and big data, digital management has emerged as a developmental trend in the management of state-owned enterprise real estate. Against this backdrop, this paper analyzes the necessity of the digital transformation of state-owned enterprise real estate management, identifies the actual problems faced during the digital transformation, and then summarizes the strategies and measures for the management of state-owned enterprise real estate in the digital context. The aim is to lay the foundation for the stable, healthy, and sustainable development of state-owned enterprises, and to provide theoretical support and practical reference for the modernization of the state-owned asset management system.