Production and marketing system of mustard (Brassica juncea) in some selected areas of Bangladesh

The paper provides an estimate of the marketing efficiency of BINA Sarisha-11, the mustard variety of Brassica juncea, developed by BINA and grown in Rangpur, Jamalpur, and Magura. It looks at various aspects of marketing: the cost of cultivation and returns, the identification of participants in the marketing chain, marketing costs, margins, and efficiencies at different levels. A total of 180 respondents were selected through stratified random sampling comprising 90 farmers and 90 traders. The statistical tools used included profitability and marketing efficiency models. The results showed that the cultivation of BINA Sarisha-11 was profitable as an average net return of BDT 51,291 (423.64 USD) per hectare was estimated with a benefit-cost ratio of 1.94. Marketing efficiency varied among the chains; the Farmer to Retailer to final Consumer chain was the most efficient, least costly, and had the highest producer share of 64.61%. On the contrary, longer chains were costlier and offered reduced producer shares. Farmers complained of seed unavailability, high prices of fertilizers, and lack of training, while traders complained of unstable prices and high costs of transportation as major challenges. The study identifies that there is a need for policy intervention to smoothen the marketing chains, improve access to inputs, and reduce problems related to market infrastructure. This will ensure the value chain of BINA Sarisha-11 is profitable and efficient, adding to the overall sustainability in mustard cultivation within Bangladesh.