The role of supply market intelligence in service innovation and supply chain performance: evidence from the health services industry in Ghana

Purpose This study aims to investigate the significance of supply market intelligence (SMI) in enhancing service innovation and supply chain performance within the health services industry of developing countries, focusing specifically on Ghana. Design/methodology/approach Using a quantitative approach, data are collected from teaching and regional hospitals in Ghana. The research examines the relationship between SMI, service innovation and supply chain performance. Partial least squares structural equation modelling (PLS-SEM) is employed for data analysis. Findings The study highlights the importance of adopting service innovation in healthcare delivery, supported by insights from SMI and efficient supply chains. The results underscore the positive impact of SMI on service innovation and supply chain performance in the context of health service delivery. Originality/value This study contributes to the existing literature by addressing the gap in exploring the relationship between SMI, service innovation and supply chain performance in the services sector, particularly within the health services industry of developing countries like Ghana. It employs resource dependence theory (RDT) to understand the impact of SMI on service innovation and supply chain performance in healthcare delivery. The findings provide valuable guidance for healthcare providers, policymakers and practitioners in integrating these concepts to enhance the quality of health services and improve patient satisfaction.