Consumer repurchase intention: a review, conceptual framework, and future directions

A systematic review of 166 articles in the domain of repurchase intention (RI), published in the period 2014-2019 is carried out to synthesise the body of knowledge and to further explore the avenues for future research. A rigorous keyword-based search is conducted to identify the peer-reviewed journal articles and to further review them systematically. The screening and coding of articles were done manually by authors independently. The studies are analysed based on the employed methodologies, underlying theories, antecedents, contexts, year of publication, and platforms. Analyses reveal that RI has dominantly been investigated in the online contexts with satisfaction, perceptual measures, perceived value, and trust being some of the widely examined antecedents. This is further corroborated by the extensive application of expectation confirmation theory and theory of trust. A conceptual framework delineating the antecedents (independent variables; mediators and moderators) of RI is also provided. Several key recommendations for future research are made.