An Aspect of Architectural Photography in Digital Platforms - In Terms of Cinematic Techniques and Narrative Formation -

The advancement of digital technology and the widespread use of social media have significantly transformed the production, distribution, and appreciation of architectural photography. Platforms like Instagram, which emphasize visual content, have introduced new ways for architectural photographs to construct narratives through active viewer interaction. This shift has expanded the role of architectural photography beyond its traditional function as a medium for documentation and aesthetic representation, allowing it to become a dynamic tool for storytelling and spatial exploration. This study aims to analyze how architectural photography on digital platforms forms narratives by adopting cinematic techniques. Drawing on David Bordwell's narrative theory in film, the study explores how cinematic methods—such as pan, tracking, montage, and zoom-in/zoom-out—parallel the interactive viewing practices on digital platforms. These techniques are examined through comparative analysis of scenes from films and the presentation of architectural photography on social media, particularly focusing on user interactions like swiping, scrolling, and touching. The findings indicate that architectural photography on digital platforms forms narratives through user engagement, allowing viewers to navigate spaces and interpret meanings more actively. This interaction fosters deeper connections between the audience and the visual content, suggesting that architectural photography has evolved into an interactive medium that delivers not only visual information but also narrative depth. This study offers a fresh perspective on the appreciation and narrative formation of architectural photography within digital platforms.