Characteristics of Public Art in the Contemporary City Evolving Through Media

The purpose of this study is to examine media-based public art projects that exert influence on modern cities, architectural spaces, and outdoor advertising. Therefore, we will examine cases of public art projects at home and abroad and apply the discourse of science, technology, and society to shed light on the impact and characteristics of public art. The research methods and results are as follows. First, the theoretical discussion is concreted through a reexamination of the concept of public art and perceptions encompassing the historical context of domestic public art. Second, systematize the current status of public art through case studies of public art projects at home and abroad. Third, we propose a paradigm for public art that evolves into media by typifying the characteristics of modern public art projects that reflect new technologies and discourse. Fourth, through a media-centric approach, it seeks to analyze public art from psychological, social, economic, and technological perspectives originating from specific elements such as the city and culture, citizens and communities, art market and industry, networks and platforms. As a result of the study, the new value of public art, which evolves like a new media medium, was suggested.