Enhancing elderly patient journey: exploring immersive technology touchpoints and user experience in healthcare

This study examines the impact of Immersive Technologies (IMTs) on the elderly patients’ journey (PJ), the significance of User Experience (UX) dimensions in quality care, and the drivers and barriers to IMTs adoption. Using the Stimuli-Organism-Response framework, we employed a qualitative multi-method approach. Interviews with 10 physiotherapists and 4 medical researchers, along with focus groups with 12 doctors, contributed to the development of a new PJ Map. Key findings highlight new ‘IMTs technologies embedded in the PJ’, new ‘UX needs’, and ‘Obstacles and Facilitators to IMTs adoption’. Technologies range from awareness tools (sensors, IoT) to advanced systems (wearables, AR/VR, robotics). The study emphasizes the role of UX in IMT adoption, offering strategic contributions for healthcare management. Recommendations include hybrid professions, training, patient support, and reevaluating the Patient Journey to incorporate technological advancements, improving patient care, engagement, and resource management. Insights guide healthcare providers, policymakers, and technology developers in advancing IMT integration, enhancing delivery, and addressing workforce shortages involving caregivers.

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Publication Details

Journal
Journal of Strategic Marketing
Published
2025-03-24
DOI
https://doi.org/10.1080/0965254x.2025.2478392
Primary Topic
Consumer Retail Behavior Studies
Type
article
Field-Weighted Citation Impact
0.00
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article

Enhancing elderly patient journey: exploring immersive technology touchpoints and user experience in healthcare

Giulia Nevi, Luca Dezi, Armando Papa, Giulia Gogiali
Journal of Strategic Marketing
Consumer Retail Behavior Studies
article

Enhancing elderly patient journey: exploring immersive technology touchpoints and user experience in healthcare

Giulia Nevi, Luca Dezi, Armando Papa, Giulia Gogiali
article en

Abstract

This study examines the impact of Immersive Technologies (IMTs) on the elderly patients’ journey (PJ), the significance of User Experience (UX) dimensions in quality care, and the drivers and barriers to IMTs adoption. Using the Stimuli-Organism-Response framework, we employed a qualitative multi-method approach. Interviews with 10 physiotherapists and 4 medical researchers, along with focus groups with 12 doctors, contributed to the development of a new PJ Map. Key findings highlight new ‘IMTs technologies embedded in the PJ’, new ‘UX needs’, and ‘Obstacles and Facilitators to IMTs adoption’. Technologies range from awareness tools (sensors, IoT) to advanced systems (wearables, AR/VR, robotics). The study emphasizes the role of UX in IMT adoption, offering strategic contributions for healthcare management. Recommendations include hybrid professions, training, patient support, and reevaluating the Patient Journey to incorporate technological advancements, improving patient care, engagement, and resource management. Insights guide healthcare providers, policymakers, and technology developers in advancing IMT integration, enhancing delivery, and addressing workforce shortages involving caregivers.

Journal of Strategic Marketing
Marche Polytechnic University (IT), University of Salerno (IT), University of Nicosia (CY), Sapienza University of Rome (IT)
Openalex Percentile: Top 94%
Consumer Retail Behavior Studies
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