Assortment of chocolate sold in Moscow and assortment policy of retail organizations

The article presents the results of a survey of the chocolate assortment of the Perekrestok, Pyaterochka, and Azbuka Vkusa retail chains. It has been established that the type and brand assortment of the “Chocolate” product subcategory is characterized by great diversity. The chocolate range in the Perekrestok and Azbuka Vkusa stores, where an original assortment representing unique trade off ers was found, is distinguished by the greatest completeness, depth, novelty, and rationality. In all surveyed stores, there is a high stability of the assortment, and in the Pyaterochka store there is harmony due to trademarks and their modifications, which are in steady and full demand. The brand range is represented by 96 trademarks, 40% of which are brands. It has been found that in the assortment policy of the surveyed stores in the “Chocolate” trade subcategory, the main directions are the deepening and stabilization of the real trade assortment, and for the Perekrestok and Azbuka Vkusa stores — the expansion of the type and updating of the brand assortment of chocolate due to new types, brands and their modifications.