A Meta-Analysis of the Impact of Perceived Value on Customer Satisfaction in Air Transportation

This study aims to synthesize the findings of research in the air transportation industry that examines the relationship between perceived value and customer satisfaction through meta-analysis. It also intends to determine the strength of this relationship by calculating the effect size. A total of 12 studies were selected from the WOS database using the PRISMA 2009 guidelines from an initial pool of 163 studies based on the inclusion and exclusion criteria. Correlation coefficients (r) were extracted from each study and Fisher's r-to-z transformation and random effects methods were applied. The analysis revealed a positive and strong relationship between perceived value and customer satisfaction (β = 0.548, p < .001). By combining the findings of multiple studies, this research demonstrates the robustness and consistency of the relationship between these variables through the overall effect size.