Technological Culture and Politics: Artificial Intelligence as the New Frontier of Political Communication

Technological developments with the rapid and significant advances related to artificial intelligence (AI) have generated a broad debate on political, social, and ethical impacts, raising important questions that require multidisciplinary analysis and investigation. One of the issues under discussion is whether the integration of AI in the political context represents a promising opportunity to improve the efficiency of democratic participation and policy-making processes, as well as increase institutional accountability. The aim of this article is to propose a theoretical reflection that allows us to fully understand the implications and potential consequences of the application of AI in the political field without neglecting its social and ethical effects: can such uses really be considered democratic, or do they represent a dangerous trend of using algorithms for manipulative purposes? To achieve this, a deductive approach will be adopted based on theories, imaginaries, and expectations concerning AI in the specific context of politics. Through this type of analysis, knowledge will contribute to the understanding of the complex dynamics related to the use of AI in politics by offering a critical perspective and a picture of the different connections.