Design Durres Port as a Smart Port with Innovative Technologies Oriented to Tourism

Albania's tourism industry has grown rapidly over the last four years, , necessitating upgrades to important infrastructure, especially at entry points that influence visitors' initial impressions. The goal of this study is to turn Durres Port, the biggest and most important seaport in Albania, into a smart port by incorporating innovative digital technology that will improve tourists experiences and operational effectiveness. The study assesses the use of smart port technologies including IoT, AI, VR/AR, and digital twins and examines the difficulties Durres Port faces, such as aging infrastructure, traffic, and sustainability issues. The goal of IoT-based technologies, such as smart luggage handling, passenger flow management, and air and water quality monitors, is to maximize environmental efficiency and sustainability. Automated check-in procedures and AI-powered monitoring enhance security and expedite traveler experiences. While digital twin technology allows for real-time monitoring and modeling of port operations, virtual reality and augmented reality technologies are suggested to enhance visitors and tourists engagement by offering interactive historical insights. A SWOT analysis identifies the port's advantages, disadvantages, opportunities, and threats, highlighting its strategic significance and integration potential for smart tourism. The study also examines Durres Port's current smart infrastructure and suggests improvements including as 5G connection, automated mobility systems, renewable energy sources, and the latest security measures. Finally, a 3D model design of Durres Port is created to show how these smart technologies are integrated, showcasing an innovative method to updating Albania's maritime entryway and solidifying its standing as a global smart port. Received: 5 January 2025 / Accepted: 17 March 2025 / Published: 25 March 2025